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class="VPDocAside" data-v-39a288b8 data-v-3f215769><!--[--><!--]--><!--[--><!--]--><nav aria-labelledby="doc-outline-aria-label" class="VPDocAsideOutline" data-v-3f215769 data-v-a5bbad30><div class="content" data-v-a5bbad30><div class="outline-marker" data-v-a5bbad30></div><div aria-level="2" class="outline-title" id="doc-outline-aria-label" role="heading" data-v-a5bbad30>On this page</div><ul class="VPDocOutlineItem root" data-v-a5bbad30 data-v-b933a997><!--[--><!--]--></ul></div></nav><!--[--><!--]--><div class="spacer" data-v-3f215769></div><!--[--><!--]--><!----><!--[--><!--]--><!--[--><!--]--></div></div></div></div><div class="content" data-v-39a288b8><div class="content-container" data-v-39a288b8><!--[--><!--]--><main class="main" data-v-39a288b8><div class="h-entry vp-doc _garden_virality_" data-v-39a288b8><div><h1 class="p-name">Virality</h1><p>396 words, ~2 minute read. <span>Planted <a href='https://code.incremental.social/thepaperpilot/pages/commit/9aa6bf46bfd132527bed478007a37223f4f29de6' title='Thu Nov 28 22:01:32 2024 -0600'><time class='dt-published' datetime='Thu Nov 28 22:01:32 2024 -0600'>2024-11-28</time></a>
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.</span></p><hr><details><summary>Referenced by:</summary><a href="/garden/digital-locality/index.md">Digital Locality</a></details><p>Virality is the ability of something to "go viral" on a network - spread far and wide throughout the network. On traditional social media, this refers to how influencers and advertisers will have their content spread, but also specific posts from smaller posters can get picked up by the algorithm and spread as well.</p><p>Since there's only so much of people's attention to go around, social media has been described as an "attention economy". Under this framework, one could argue that social media is designed for "wealth accumulation", elevating a handful of accounts to celebrity status and limiting the reach of the masses. This dynamic much reflects the class antagonisms in a capitalist economy.</p><h2 id="people-going-viral" tabindex="-1">People "going viral" <a class="header-anchor" href="#people-going-viral" aria-label="Permalink to "People "going viral"""></a></h2><p>On traditional social media, posts can be picked up by the algorithm and spread far and wide, causing the author to be inundated with unwanted attention, including negative or hateful attention. This can and has caused serious harm for both <a href="https://sarah-geri.medium.com/you-dont-want-to-go-viral-dace46a91bee" target="_blank" rel="noreferrer">businesses</a> and especially <a href="https://embedded.substack.com/p/going-viral-sucks-even-more-now" target="_blank" rel="noreferrer">individuals</a>. Traditional social media doesn't <a href="https://discuss.coding.social/t/discuss-sx-anti-pattern-reply-sigh-aka-reply-guy/531/2" target="_blank" rel="noreferrer">differentiate between the "living room" and "public square"</a>, which enforces this behavior. <a href="/garden/digital-locality/">Digital Locality</a> could help with this by its tendency to limit the reach of individual people or posts.</p><h2 id="movements-on-the-fediverse" tabindex="-1">Movements on the fediverse <a class="header-anchor" href="#movements-on-the-fediverse" aria-label="Permalink to "Movements on the fediverse""></a></h2><p>The <a href="/garden/fediverse/">Fediverse</a> has been criticized for being "anti-viral", as described by Dr. Jonathan Flowers in a series of posts on <a href="https://mas.to/@shengokai@zirk.us/109723062349528947" target="_blank" rel="noreferrer">whether the 2020 BLM movement could have happened on the fediverse</a>. In general, I think something more <a href="/garden/decentralized/">Decentralized</a> will fix these issues, so I'll address his main points.</p><h3 id="hashtags" tabindex="-1">Hashtags <a class="header-anchor" href="#hashtags" aria-label="Permalink to "Hashtags""></a></h3><p>Dr. Flowers argues that the success of BLM was dependent on the movement not relying on any specific person or post, but rather having the "cripthevote' hashtag that was visible platform wide and allowed people to see many posts about the movement and check for updates in realtime.</p><p>However, on the fediverse hashtags are instance local. This means they have to "jump" between instances (or escape, as he refers to it) in order to spread. This makes the movement much harder to spread across the federated network.</p><p>This may be solved by more properly <a href="/garden/decentralized-social-media/">Decentralized Social Media</a>, since without a concept of instances there would naturally no longer be instance-local hashtags.</p><h3 id="no-politics-rules" tabindex="-1"><a href="/garden/no-politics-rules/">"No Politics" Rules</a> <a class="header-anchor" href="#no-politics-rules" aria-label="Permalink to "["No Politics" Rules](/garden/no-politics-rules/index.md)""></a></h3><p>Since some instances on the fediverse have "no politics" rules, movements (which are inherently political) may be suppressed. Since identities are attached to instances, this means those users essentially cannot participate in the movement. Coupled with the usual issues with "no politics" rules, movements can be seriously impeded on the fediverse.</p><p><a href="/garden/decentralized-moderation/">Decentralized Moderation</a> can fix this issue by giving individuals more agency in moderation, and allowing them to evaluate their participation in movements on a case-by-case movement rather than relying on a blanket "no politics" rule</p></div></div></main><!----><!--[--><!--]--></div></div></div><!--[--><!--]--></div></div><!----><!--[--><footer class="vp-doc" data-v-4f9a2448><div data-v-4f9a2448>CC 2024 <a class="h-card" rel="me" href="/about" data-v-4f9a2448><img src="/me.jpg" alt="" data-v-4f9a2448>The Paper Pilot</a>. <a rel="license" href="https://creativecommons.org/licenses/by-nc-sa/4.0/" data-v-4f9a2448>CC BY-NC-SA 4.0</a>.</div><div data-v-4f9a2448>Any and all opinions listed here are my own and not representative of my employers; future, past and present.</div><div data-v-4f9a2448><a href="https://resume.incremental.social/thepaperpilot/thepaperpilot" data-v-4f9a2448>Resume</a> (not actively seeking new opportunities).</div><div data-v-4f9a2448>Site built from <a href="https://code.incremental.social/thepaperpilot/pages/commit/50fc43997fde6ba5648dcf9bb2ad34df5e125be5" data-v-4f9a2448>this commit</a> on <time data-v-4f9a2448>Thursday, November 28, 2024 at 22:20:23</time>. <a href="https://www.thepaperpilot.org/licenses.txt" data-v-4f9a2448>Legal disclaimers</a>.</div></footer><!--]--></div></div>
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