Refers to reblogging (and re-hosting, sometimes) of someone else's content on your own site
[The Internet is a series of webs](https://aramzs.xyz/essays/the-internet-is-a-series-of-webs/) discusses some ideas and best practices for amplification
To ensure the rehosted content actually came from the claimed author and was not tampered with, all content should be signed using [The IndieWeb/Signature Blocks](/garden/the-indieweb/signature-blocks/index.md)