pages/site/garden/pre-order-bonuses/index.md
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Pre-Order Bonuses

98 words, ~1 minute read.


Referenced by: Video Game Monetization

Pre-order bonuses are benefits given to players who buy a game before it comes out

They primarily serve to benefit the company

  • People commit to buying before the embargo date passes
  • Heuristic of how well it'll sell after launch
  • Slight lead on return on investment
    • More significantly impacts indie studios, who will likely have less cash on hand
  • Companies make deals with storefronts to have exclusive bonuses, to drive customers to said storefronts

Common bonuses:

  • Digital goods:
  • Physical goods:
    • Typically pins, keychains, etc.
    • Typically only included in physical editions of the game