pages/site/garden/pre-order-bonuses/index.md

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Pre-Order Bonuses

Referenced by: Video Game Monetization

Pre-order bonuses are benefits given to players who buy a game before it comes out

They primarily serve to benefit the company

• People commit to buying before the embargo date passes
• Heuristic of how well it'll sell after launch
• Slight lead on return on investment
  • More significantly impacts indie studios, who will likely have less cash on hand
• Companies make deals with storefronts to have exclusive bonuses, to drive customers to said storefronts

Common bonuses:

• Digital goods:
  • Soundtrack
  • Cosmetics
  • Premium Currency
• Physical goods:
  • Typically pins, keychains, etc.
  • Typically only included in physical editions of the game